Maximizing Impact with a Fractional CMO
Setting Clear Success Metrics
As with any executive role, clear metrics and expectations help define success in fractional arrangements. Effective measurement ensures that both parties align on objectives and progress.
Focusing on Business Outcomes
Establish specific, measurable goals tied to business results rather than activities. Metrics like revenue growth, lead generation improvements, customer acquisition costs, and market share gains provide more meaningful insights than simply tracking campaign launches or content production.
Conducting Regular Performance Reviews
Quarterly assessments should evaluate progress toward goals and the effectiveness of the working relationship. These reviews allow for course correction while keeping long-term objectives on track.
Balancing Timelines and Expectations
While CMOs often achieve quick wins early in their engagement, meaningful organizational change and market results typically take several months to fully materialize.
Measuring Long-Term Knowledge Transfer
Success isn’t just about immediate results. Evaluate how well the Fractional CMO builds systems, processes, and team capabilities that continue to deliver value beyond their engagement.
Strategic Marketing Leadership
Beyond Clicks exemplifies the strategic value a Fractional CMO can bring to your organization. The company delivers intelligent Go-To-Market strategies, solid marketing plans, and proven tactics while facilitating fast action for businesses seeking sustainable growth.
Holistic Approach to Marketing
Unlike agencies focused solely on campaign execution, Beyond Clicks takes a holistic approach, ensuring every initiative directly impacts revenue. Their fractional marketing leadership delivers measurable results, allowing clients to see concrete returns before expanding engagements.
Bridging Strategy and Execution
From high-level marketing consulting to hands-on campaign management, their team seamlessly connects strategy and implementation. This comprehensive approach eliminates the common pitfall of misalignment between marketing vision and tactical execution.
Tesimonials include
See How We’ve Helped Businesses Like Yours Achieve Remarkable Growth.
Lee was great at partnering with me to develop an online marketing plan to meet my goals. He’s an out-of-the-box thinker, and is very passionate about what he does.
Lila Swedarsky
Marketing Director, Intuit
Lee is an exceptional marketer who played a pivotal role in the success of PowersportBuyers.com. His expertise, strategy, and plan were instrumental in launching, scaling, and significantly boosting traffic, leads, conversions, and revenue. What truly sets him apart is his commitment to understanding the unique needs of PowersportBuyers.com. He works collaboratively, fosters proactive communication and transparency, and goes the extra mile.
Ryan Keefe
VP Marketing, NPA
We hired Lee to spearhead our go-to-market strategy for Cupix’s North American launch. He crafted a comprehensive strategy and execution plan, leading to a launch that exceeded our expectations in generating awareness and leads and set new benchmarks for our marketing efforts. His strategy encompassed nuanced buyer persona messaging, compelling value propositions, targeted emails, search optimization, media placements, content creation, event participation, and PR campaigns. Notably, Lee’s deep industry insights and strategic foresight enabled us to identify and capitalize on growth opportunities. His collaborative approach with our team ensured seamless execution and ongoing success. Lee’s contribution has been invaluable, providing us with a scalable blueprint for growth that continues to drive our success.
Paul Collart
VP Strategy, Cupix
Working with Lee has is great. He helped set up our marketing team in less than 6 weeks. He is a rare blend of strategic thinking and execution with a creative bent. Lee’s dedication to understanding our industry and specific needs, combined with his collaborative and transparent approach, truly distinguishes him. His hands-on execution and leadership have yielded tangible results – increased traffic and enhanced lead generation. Lee isn’t just a marketer; he’s a valued partner and integral team member in our journey to success. We’re thrilled with the outcomes and wholeheartedly endorse him.
Preet Singh
CEO, Imagine.io
We initially hired Lee to develop and implement the online marketing strategy for NuFace. The first thing he did was build an all-new, SEO-friendly, visually appealing e-commerce website focused on selling products. The new website design has already increased our online sales, and we are excited about implementing the rest of the strategy.
David Hawkins
COO NuFACE
We partnered with Lee Mills and BeyondClicks to take our vision for the Mac Parkman Foundation app and turn it into reality. Lee’s expertise and dedication brought our idea to life, resulting in an app we’re truly proud of. It’s a vital tool in fulfilling our mission to educate and reduce concussions and the life-changing impact they can cause. Lee and his team exceeded our expectations, and we couldn’t be more grateful.
Bruce Parkman
Chairman
I had the pleasure of working with Lee on several high-profile projects, and he exceeded all expectations. His effervescent personality, excellent communication skills, and deep, rich knowledge base were highly valued during critical negotiations. In particular, Lee has a broad understanding of the digital landscape and provided the experience and wisdom to help our organization make educated decisions. His expert advice steered us throughout a very complex process, and we are delighted with his results.
Brian Glass
Marketing Director, HotSpring Spas
Lee and his team are exceptional! They were very patient and truly listened to our needs. The result was a beautiful, functional, and professional website for our growing business that is now optimized for national growth.
Rebecca Grudt
Marketing & PR Director, Envirocheck
Never, ever, ever… run a digital marketing campaign without getting Lee’s advice first! Seriously, I’m not kidding. Don’t do it. You think you know what you’re doing, but you don’t know as much as Lee does. So, ask him. He’ll tell you what to do.
Brian Meert
Marketing Director, American Bullion
Lee really helped my company reach its customer acquisition goals by building campaigns with large keyword portfolios to acquire qualified leads and customers while delivering real ROI. I highly recommend Lee and plan to use his services again in the near future.
David Steel
CEO & President, The U.S. Green Chamber of Commerce
BeyondClicks does a great job of managing all our paid search campaigns on Google, Yahoo!, and MSN, from keyword research and creative testing to ROI optimization. In addition to search, they have taken our online media campaigns to a new level and brought us new opportunities we would not have known about. They also developed several key partnerships with top high-traffic sites that have more than paid for themselves. You can’t go wrong with BeyondClicks.
Ashley Reddy
CTO & Co-Founder Blindsgalore.com
Determining whether a fractional arrangement suits your needs requires an honest assessment of your current marketing situation and future objectives.
Organizations benefiting most from Fractional CMOs typically fall into several categories: growth-focused companies needing strategic direction, businesses with budget constraints but ambitious goals, organizations experiencing leadership transitions, or companies launching new products or entering new markets.
Consider your internal capabilities when evaluating this option. If your team executes tactics effectively but lacks strategic vision, a CMO may provide the perfect complement. Conversely, if you need hands-on implementation more than strategy, other solutions might better serve your needs.
The timeline for your marketing objectives also impacts this decision. Fractional arrangements work particularly well for medium-term initiatives (6-18 months) where you need experienced guidance through specific growth phases or transformations.
Begin with a consultation to determine fit. Most Fractional CMOs offer initial strategy sessions to assess your needs, outline potential approaches, and determine whether their expertise aligns with your challenges before committing to ongoing work.
The CMO model continues gaining traction because it solves real business problems – providing strategic marketing leadership without the cost and commitment of traditional executive hiring. For companies seeking agility, expertise, and results-focused marketing leadership, this approach offers a compelling alternative to conventional staffing models.
